Camp Castle specializes in creating play mats designed to be educational, entertaining, and exceptionally durable for children. Founded by Hayley, a mother of two boys who love playing with toy cars, the company was born from her search for a play mat that was both functional and stylish. Camp Castle play mats are made from waterproof, wipeable vinyl, ensuring long-lasting use. They feature charming details such as labeled landmarks, buildings, and visual symbols, making them ideal for young children, including those who haven't yet learned to read.
I developed the full brand identity for Camp Castle, establishing a cohesive visual and messaging framework that reflects the company’s playful and educational focus. In addition to creating the homepage design for both desktop and mobile platforms, I ensured a user-friendly and engaging experience across all devices. I also crafted a distinct email style for the marketing team, helping to streamline their communication strategy and maintain consistent branding throughout customer interactions, from promotional emails to newsletters.
