Brooklyn Brewery is located in Brooklyn, NY. They brew everything from classic styles to bold experiments and collaborate with brewers, innovators and artists from around the globe. They base a lot of their beers off of the 70’s musical era.
I created logo that looks like a 45 record. The B being the label and the thin lines completing the record effect. I made the decision to keep it black and white since the beer labels are bursting with color and wild patterns.
On the labels I made the main labeling look like a jukebox to play back to the 70’s era and the wild pattern backgrounds playing to the type of flavor the beer is. The Naranjito beer is a sweet orange pale. I used oranges and pinks to play on the orange taste of the beer. The second label is Sour Ale. I created an electric blue background to play on the sour taste of it.
Branding, Packaging
