National Parks

1canoe2.com
Services - Art Direction / Layout design

1Canoe2 is a illustration company that spreads joy through heartfelt, thoughtful paper goods and gifts. Each hand-illustrated gouache creation features artwork that embodies their love of home-cooked meals, weekends spent in nature, and all things cheerful.

We crafted a detailed photoshoot vision and mood board, developed a shot list, and gathered all the necessary props. The photoshoot took place at Mammoth Cave National Park in Kentucky, perfectly aligning with the collection’s National Parks theme. I collaborated closely with our in-house photographer to bring the vision to life. Afterward, I received the RAW images and edited them to evoke a vintage aesthetic.

After editing the photos, I created engaging email designs, homepage banners, and category banners. The National Parks campaign emerged as one of our top performers this year. Be sure to check out 1Canoe2!

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